Hi my name is Rosemarie Saad, I have been working in Adv. & media communications for 11 years now, specialized in developing commercial content for regional and multinational brands across all platforms, while focusing in the recent years on fully integrated sponsorship opportunities across the Saudi football industry.
Hence, I gained a great deal of interest in the sports field and its industry evolution. So I enrolled in 2019 in a Master’s program “the digital transformation of sports entities” at the ESBS school (European Sport Business School) in partnership with Microsoft GSIC (Global Sports Innovation Center) and graduated in 2020.
This program enabled me to deepen my understanding of the rapid digital transformation to become competitive in a-globalized world, while putting it into practice across my daily work and operations vis-à-vis the Saudi football industry and the growth of its related platforms.