Agenda – Virtual Future of Sports Broadcasting Summit | 23 – 24 March 2021, Online

VIRTUAL

Strategise, play and score.
Innovation in sports broadcasting
in the MENA region

23 – 24 March 2021, Online
MAR 23
13:15 UAE
MAR 24
13:15 UAE

MAR 23

Day 1

13:15 UAE
13:15 – 13:30 (UAE TIME)

Welcome Speech

Vijaya Cherian, Editor, BroadcastPro Middle East

13:30 – 13:50 (UAE TIME)

Keynote Interview
Collaborating, Producing, Broadcasting and Monetising Combat Sports in the UAE

With Mohamed Yehya, Founding Director, IP Studios

14:00 – 15:00 (UAE TIME)

Panel
Live Sports Production During the Covid-19 Era and Beyond

  • What does it entail in terms of strategy and technology?
  • How has the production and broadcast of sport changed since the Covid-19 outbreak?
  • The critical role of remote production in covering an event in the current ecosystem
  • Cloud, Data Analytics, Personalisation – How does all this help the game?
  • How to increase fan engagement and monetisation
  • Leveraging 4G/5G live transmission

Moderator: Joe Morrison, Live TV Anchor, Facebook and Sony ESPN

Confirmed Panellists:

  • Ammar Hina, TV Broadcast Director, UAE Pro League Committee
  • Charles Balchin, Head of Projects, IMG Productions
  • Ophir Zardok, Director of Sports Solutions and Strategy, LiveU

15:15 – 15:30 (UAE TIME)

The Audio Factor
How to keep your virtual audience engaged during a match?

With Andrea Granata, Market Development Manager, Shure MEA

15:45 – 16:45 (UAE TIME)

Panel
Social Media and Sports Broadcasting – Unlocking a New Potential

  • How is social media taking fan engagement to a new level for sport?
  • How are brands monetising opportunities on social media for sports?
  • Is social media still complementing mainstream or is it starting to take on the role of first screen in some markets?
  • Facts, figures and social media’s role in the MENA market

Moderator: David Dellea, Head of Sports Business Advisory, PwC

Confirmed Panellists:

  • Kinda Ibrahim, Director, Global Content Partnerships ( News, Sports & Entertainment), MEA and Turkey, Twitter
  • Rami M. Zeidan – Head of Video and Creative – Tik Tok
  • Rosemarie Saad, Branded Content Sales Director, Saudi Media Company

MAR 24

Day 2

13:15 UAE
13:15 – 13:30 (UAE TIME)

Welcome Speech

Vijaya Cherian, Editor, BroadcastPro Middle East

13:30 – 13:50 (UAE TIME)

Exclusive Interview
Raising the Bar of UAE Football and Helping It Travel Globally

With Waleed Ibrahim Al Hosani, CEO, UAE Pro League Committee
and
Malek Doughan, Marketing & Commercial Affairs Director, UAE Pro League

The UAE Pro League Committee has been responsible for taking the UAE football league and putting it on the international broadcast map. From introducing innovative technologies within its productions and boosting broadcast to creating a better stadium experience and successfully exploring new monetisation models, the UAE Pro League Committee has done the country proud.


14:00 – 15:00 (UAE TIME)

Panel
Broadcasting Sports: Who wins and where’s the money – Broadcasters, OTT providers, D2C?

  • How are rights models being evaluated in parallel with the rise in multiple distribution platforms?
  • The pros and cons of leagues going Direct to Consumer (D2C)
  • How can broadcasters retain their position as must-have partners?
  • Can broadcasters meet the sophistication of fan engagement features OTT is delivering, and does it matter?
  • Exploring piracy and its many facets

Moderator: Carl Von Doussa, Managing Director, Venture Sports Media

Confirmed Panellists:

  • Danny Bates, CCO and co-founder, StarzPlay
  • Sunil Manoharan, Vice President Media Rights, International Cricket Council
  • Simon Brydon, Senior Director, Sports Rights Anti-Piracy, Synamedia
  • Steve F. D. Bainbridge, Partner, Head of Sports Law & Events Management, Al Tamimi & Company

15:15 – 15:30 (UAE TIME)

Exclusive Interview
The Trajectory of Premium Football Rights Values and Growth Options

In conversation with Kay Dammholz, CEO of SASS Media GmbH

As a major football rights negotiator for global entities, Kay Dammholz will field some hard-hitting questions on the rise and fall of rights fees and underlying developments in discussion with Carl von Doussa, Managing Director of Venture Sports Media.